About us

STILE MILANO is produced by the Cultural Association STILE E STORIA in collaboration with various institutions like Comune di Milano, Palazzo Morando, Palazzo Morando Costume Moda Immagine, Milano Chamber of Commerce, Associazione Orafa Lombarda and Camera Nazionale della Moda.

TEAM

Mara Cappelletti

CREATOR AND JEWEL CURATOR

Milanese, graduated from IULM in Milan, Mara Cappelletti is an Italian journalist and writer. Following her passion for art and history she studied History of Jewelry and oriental Art of at Sotheby’s Institute of Art in London. For over fifteen years he has collaborated with the magazine "Ornamenta" and is the author of several monographs on the main maisons of the Haute Horologerie. She designs and curates exhibitions on the theme of jewelry and fashion. She is president of the cultural association "Sitle e Storia" that deals with research and the enhancement of historical archives, highlighting the relationship between art, fashion and jewelry as aspects of the costume of an era. Guest lecturer at the University of Milan from 2014 to 2017, Since 2019 she is lecturer of History of Jewellery at the Milan STATALE UNIVERSITY (fashion course). In September 2015 she was curator of the exhibition JEWELS OF TASTE - Enchanting  stories among gourmet ornaments. She is ready to tell the stories of the elegance of her city.

Marta Duca

MARKETING AND COMMUNICATION

Marta Duca graduated both with a Political Science degree and a Specialization in Advertising Management and Control from the Catholic University of Milan. She has worked for years in marketing and communication with some of the leading Italian and international publishing groups (il Sole 24 ORE, Fininvest, Condè Nast, Hachette Rusconi, L’Unione Editoriale) in the area of publishingt, online and multimedia. In addition, she has supported the launch of numerous startups (Shoppingonline by Sole 24ORE; Jumpy, Glamour.it; GQ.it; Style.it; HachetteHome, Hachettehome.it; Gioia (Editor R. Carretta); Marieclaire.it; Marieclairemaison.it; Elle.it; Elledecor.it; VideolinaMattina directed by Ambra Pintore). Marta has alternately covered the roles of marketing and communication publisher and director in special events celebrating 10 years of Italian Glamour and 20 years of Elle and Marie Claire, as well as multimedia events in association with partners such as Lancia, Adidas, Clinique, Dior, Nike, Rimmel, L’Oreal Paris etc. Over the years she has organized charity events supporting the Italian Association of Multiple Sclerosis (AISM).

She was media planner for Tex Willer 70th anniversary exhibition for Bonelli Editore and she also organized together with Mara Cappelletti The previous exhibition Gioielli di Gusto during Expo Milano.

Always together with Mara Cappelletti and Lucrezia Lauria founded Stile e Storia the Cultural association that produced Stile Milano.

MARIA Cristina Ongania

FASHION CURATOR

Graduated from Politecnico di Milano, Maria Cristina Ongania started practicing as an architect in Milan. After a few years she left the profession and began her career in fashion working at Sartoria Selia where she became head of style and collections. For twenty years  she was alongside the protagonists of the Sartoria and Alta Moda’s scene in Milan. Maria Cristina  became more and more aware of the historical and cultural importance of this environment where artisans are characterized by unique craftsmanship and precious knowledge.

Her journey in the atelier is marked by several collaborations with artists and artisans that allowed her to experiment techniques and innovative materials for garments and decorations. Between 2016 and 2017 she partnered with Università Degli Studi di Milano where she assisted  Fashion communications grad students in researching and writing their thesis on milanese “Sartorie”.

Since 2018 she has been dedicating her time to collect precious testimonies and researching archives to put together this part of Italian fashion history from the 50’s to nowadays which is partly missing.

Lucrezia Lauria Zirone

EXHIBITION ASSISTANT

Graduated in Publishing, Communication and Fashion Cultures at the University of Milan, since 2015 she has been collaborating on research and enhancement projects for cultural heritage in the fashion and jewelry sector. She took part in the realization of the 'Jewels of Taste' exhibition held at Palazzo Morando in Milan. In 2017, as part of the project to discover and preserve the 1900s’ fashion archives, she worked on the cataloging of the bracelets of the historic Milanese bijoux brand Sharra Pagano.

avenue milano

Maurizio Favetta with Antonio Pio Giovandito

The artistic direction, the image and the design of the staging of Stile Milano are curated by Avenue Milano, in the figure of one of its founders, architect Maurizio Favetta, in collaboration with architect Antonio Pio Giovanditto. Avenue Milano is a new organization with offices in Milan, Paris, Montecarlo, Riyadh, specializing in the design, construction and strategic consultancy of architectural and communication spaces, organization of events, and partnerships for the creation and development of cultural, industrial synergies and business aimed at a select audience; uses an international network: architects, designers, creatives, strategists, professionals, market and marketing experts, and manufacturing companies of excellence made in Italy.

For the staging of the historical path of fashion and jewelery (Stile MIlano) through the decades, we have embraced, as Milanese creatives (Avenue Milano), the sense of refined minimalism, of elegant eccentricity that has characterized the Milanese history of past 60 years. The set-up is also an exercise in style, let's say Milanese, and is practiced to balance design and atmosphere, lights and shadows, to combine iconographic images and materials recovered from historical archives, creating a subtle dramaturgy, plunging the public into the adventurous world of the historical years of city life.

Maurizio Favetta created the Stile Milanologo, designed the Unlimited display windows produced by Malegno, and coordinated the selection of historic Poltrona Frau pieces kindly provided for the occasion by the Museum of Tolentino.

Anna Cecilia Russo

CONTEMPORARY JEWEL CURATOR

She holds a PhD in Design Aesthetics from Université Sorbonne Nouvelle- Paris3 in Paris, where she was an active member of APPLA (Approches Pragmatiques en Philosophie du Langage et de la Communication) International Research Centre. She majored in Art History from Università Cattolica in Milan, and since 1999 she has been involved in editorial and curatorial projects in Italy and abroad. After a 9 years’ career as Design Editor at Condé Nast Italy, she covered Post-Doc Research Fellow and Lecturer positions throughout Italy, France and a US campus in Milan. Her main fields of research include art and design intersections, from product design to jewels.

INFO

Palazzo Morando | Costume Moda Immagine
Via Sant'Andrea, 6 - 20121 Milano (MI)
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© Stile Milano - Palazzo Morando |  Costume Moda Immagine, Via Sant'Andrea, 6 20121 Milano